What is seo 3?

“SEO, short for Search Engine Optimization, is a digital marketing strategy aimed at improving a website’s visibility and traffic on search engine result pages. It involves optimizing various elements of a website to make it more search engine-friendly and user-friendly. SEO plays a crucial role in driving organic traffic and attracting potential customers to a website.

Understanding the importance of SEO is essential for businesses and website owners who aim to improve their online presence. By implementing effective SEO techniques, websites can rank higher in search engine results, leading to increased visibility, credibility, and potential conversions.

The basics of SEO include keyword research, on-page SEO, and off-page SEO. Keyword research involves identifying the most relevant and valuable keywords for a website to target. On-page SEO refers to optimizing various elements within the website, such as content, meta tags, and URLs. Off-page SEO focuses on building high-quality backlinks and improving the website’s authority and reputation.

SEO 3 refers to the latest developments and changes in the field of SEO. It encompasses the evolving strategies and techniques to keep up with the shifting landscape of search engines. Understanding SEO 3 involves gaining knowledge about the changes in SEO tactics and how it differs from SEO 2.

The benefits of implementing SEO 3 strategies are numerous. It leads to improved search rankings, allowing websites to gain more visibility and attract a larger audience. SEO 3 also focuses on enhancing the user experience by optimizing websites for mobile devices, voice search, and providing well-structured and organized content.

To implement SEO 3 strategies effectively, website owners should focus on mobile optimization to cater to the increasing number of mobile users. Voice search optimization is also crucial as more users are adopting voice search assistants. content structuring and organization play a vital role in delivering relevant and user-friendly content that search engines can easily understand and rank.

By adopting SEO 3 strategies, businesses and website owners can stay ahead in the digital landscape and drive sustainable organic traffic to their websites.”

What is SEO?

Search engine optimization, also known as SEO, is the practice of increasing the visibility and ranking of a website on search engine results pages. It involves various techniques and strategies that help improve the website’s organic (non-paid) traffic and attract relevant visitors.

One important aspect of SEO is keyword optimization. Keyword optimization entails researching and selecting the most relevant and commonly searched keywords related to a website’s content or niche. By incorporating these keywords naturally into the website’s content, meta tags, and headings, search engines can better understand the webpage’s relevance and rank it higher for relevant searches.

Another crucial factor in SEO is on-page optimization. On-page optimization focuses on improving the website’s structure, enhancing page load speed, and ensuring mobile-friendliness. By enhancing the user experience and making the website more accessible to search engine crawlers, on-page optimization can boost the overall performance and visibility of the website.

Off-page optimization also plays a vital role in SEO. This involves building high-quality backlinks from reputable websites, engaging in effective social media marketing, and creating compelling content that attracts and engages the target audience. These activities can significantly enhance the authority and credibility of the website in the eyes of search engines, leading to higher rankings and increased organic traffic.

Throughout history, SEO techniques and strategies have continuously evolved, adapting to changes in search engine algorithms and user behavior. Marketers and website owners consistently refine their SEO practices to stay ahead in the ever-changing digital landscape. This ensures that their websites remain visible and competitive in online search results.

SEO is a vital aspect of digital marketing that helps websites improve their visibility and attract organic traffic from search engines. By implementing effective SEO techniques, websites can enhance their online presence, reach a wider audience, and successfully achieve their business goals.

Why is SEO Important?

Increased visibility: SEO is important for several reasons, one of which is improving the visibility of a website in search engine results pages. This means that when users search for relevant keywords, it will be easier for them to find the website. Ultimately, this can lead to increased organic traffic to the website.
Higher credibility: Another reason why SEO is important is that when a website appears in the top search results, users tend to perceive it as more trustworthy and credible. Therefore, by implementing effective SEO strategies, a website can establish itself as an authoritative source in its industry.
Better user experience: SEO involves optimizing various aspects of a website, such as page speed, mobile responsiveness, and user-friendly navigation. With these improvements, the user experience is enhanced, making it easier for visitors to navigate and find the information they are looking for.
Increased website traffic: By improving visibility and achieving higher rankings in search results, a website is likely to attract more organic traffic. As a result, businesses can generate more leads, conversions, and sales.
Stay ahead of competitors: In today’s competitive digital landscape, businesses need to invest in SEO to stay ahead of their competitors. By optimizing their website and implementing effective SEO strategies, businesses can gain a competitive edge and attract more customers.

Pro-tip: Regularly monitor and analyze your website’s SEO performance using tools like Google Analytics and Search Console. This will help you identify areas for improvement and make data-driven decisions to enhance your website’s visibility and performance.

The Basics of SEO

When it comes to mastering the art of SEO, it all starts with the basics. In this section, we’ll delve into the fundamentals that can make or break your online presence. From uncovering the right keywords to optimizing your on-page content and exploring the realm of off-page strategies, we’ll cover it all. So, buckle up and prepare to unlock the secrets behind SEO success. Get ready to take your website to new heights!

1. Keyword Research

Keyword research is a vital component of any SEO strategy. It involves identifying the appropriate keywords or phrases that your target audience uses when searching for information, products, or services on search engines. Here is a step-by-step guide to assist you in the keyword research process:

Start by brainstorming: Create a list of general topics or themes related to your website or business.
Utilize keyword research tools: Make use of tools such as Google Keyword Planner, SEMrush, or Ahrefs to generate keyword ideas based on your initial list.
Analyze search volume: Look for keywords with a considerable search volume, indicating that a significant number of people are searching for those terms.
Evaluate keyword difficulty: Assess the level of competition for each keyword. Opt for keywords with lower difficulty scores to improve your chances of ranking higher in search results.
Consider long-tail keywords: Incorporate longer and more specific phrases, known as long-tail keywords, in your strategy. These keywords usually have lower search volume but higher conversion rates.
Assess relevance: Ensure that the keywords you choose are relevant to your website content, products, or services. Relevance is essential in attracting the right audience.
Prioritize intent: Understand the intention behind each keyword. Are people searching for information, products, or services? Align your content with the user’s search intent.

By following these steps, you can conduct effective keyword research and optimize your website to achieve better search rankings and targeted organic traffic. Remember to regularly review and update your keyword strategy to remain relevant and competitive.

2. On-Page SEO

On-Page SEO is an important aspect of optimizing your website for search engines. Here is a step-by-step guide to implementing On-Page SEO:
Keyword Research: Start by identifying relevant keywords for your website. These are the terms that users are likely to search for when looking for content or products similar to yours.
Meta Descriptions: Write compelling meta descriptions that include your keywords. These short snippets provide a summary of your webpage and can influence click-through rates.
URL Structure: Create URLs that are descriptive and keyword-rich. Avoid long, complex URLs and use hyphens to separate words.
Optimized Content: Write high-quality, informative content that is optimized for your target keywords. Include your keywords naturally throughout the content, paying attention to keyword density.
Image Optimization: Optimize your images by using descriptive file names and ALT tags. This helps search engines understand the content of your images.
Internal Linking: Include relevant internal links within your content. This helps search engines discover and index other pages on your website.
Mobile Optimization: Ensure that your website is optimized for mobile devices. This includes using responsive design and optimizing page load speed.
User Experience: Focus on providing a seamless and intuitive user experience on your website. This includes easy navigation, clear content structure, and fast loading times.
Schema Markup: Implement schema markup on your website to provide additional information to search engines. This can enhance your appearance in search results and improve click-through rates.

By following these On-Page SEO practices, you can improve your website’s visibility and rankings in search engine results pages.

3. Off-Page SEO

When it comes to SEO, off-page optimization is an essential part of a comprehensive strategy. Off-Page SEO is all about optimizing factors outside of your website that can impact your search engine rankings. Here are some key aspects to consider for off-page SEO:

1. Backlinks: Building high-quality backlinks from reputable websites is crucial for successful Off-Page SEO. These backlinks act as “votes of confidence” for search engines, indicating that your site is trustworthy and authoritative.

2. Social Media Engagement: Engaging with your audience on social media platforms is a vital aspect of Off-Page SEO. It helps improve brand visibility and drive traffic to your website. Make sure to share valuable content, encourage user interaction, and build a strong online presence.

3. Online Directories: Getting listed in relevant online directories and local business listings is an effective way to boost your website’s visibility. This step helps you reach a wider audience. Remember to ensure that your business information is accurate and consistent across these directories.

4. Guest Blogging: Publishing guest posts on authoritative websites within your industry can significantly increase your brand exposure and generate quality backlinks. The key is to focus on creating valuable content that resonates with the target audience of the host website.

5. Influencer Marketing: Collaborating with influencers or industry experts can greatly expand your reach and enhance your credibility. When influencers share content related to your website or products, it drives traffic and generates interest in your brand.

6. Online Reviews and Reputation Management: Encourage satisfied customers to leave positive reviews on review platforms and directories. It is crucial to manage your online reputation by promptly addressing negative reviews. This step is important for maintaining a positive brand image.

7. Social Bookmarking: Sharing your content on popular bookmarking platforms can significantly increase its visibility and drive traffic to your website. It is recommended to focus on platforms with active user communities.

Remember, Off-Page SEO is an ongoing process that requires consistent effort and adaptation to stay ahead. By implementing these Off-Page SEO strategies, you can improve your website’s visibility, drive organic traffic, and boost your search engine rankings.

Understanding SEO 3

Understanding SEO 3 is crucial for anyone looking to optimize their website and improve its visibility on search engines. Here are some key aspects to consider when trying to understand SEO 3:

1. Mobile optimization: With the increasing use of smartphones and tablets, it’s essential to have a website that is mobile-friendly. This means ensuring that your website is responsive and loads quickly on mobile devices. According to recent studies, mobile devices account for over 50% of global website traffic.

2. User experience: User experience plays a vital role in SEO 3. Search engines like Google prioritize websites that offer a positive user experience. Factors such as easy navigation, fast loading times, and engaging content can significantly impact your website’s search engine rankings.

3. Content quality: High-quality content continues to be a significant factor in SEO 3. Creating informative, relevant, and engaging content that satisfies the intent of users is crucial for organic search visibility. Remember to optimize your content with relevant keywords and provide value to your audience.

4. Voice search optimization: With the rise of voice assistants like Siri and Alexa, optimizing for voice search has become essential. Voice search queries are typically longer and more conversational, so incorporating natural language and long-tail keywords can improve your chances of ranking high in voice search results.

5. Social media presence: While not directly related to SEO, having a strong social media presence can positively impact your website’s visibility. Sharing your content on social media platforms and engaging with your audience can lead to increased brand exposure and potentially more traffic to your website.

To maximize the effectiveness of your SEO efforts, it’s recommended to stay up-to-date with the latest trends and algorithm updates from search engines like Google. Experimenting with different strategies and monitoring your website’s performance can help you refine and optimize your SEO 3 approach.

What are the Changes in SEO 3?

SEO 3 introduces several changes to the field of search engine optimization. The key changes in SEO 3 are as follows:

1. Algorithm Updates: In SEO 3, search engines have made enhancements to their algorithms to prioritize user intent and deliver more relevant search results. The algorithms now focus on understanding user behavior and presenting high-quality content that meets user queries.

2. Mobile Optimization: Mobile optimization plays a crucial role in SEO 3. Due to the increasing usage of smartphones, search engines now prioritize websites that are optimized for mobile devices. Websites should have responsive designs, fast loading times, and user-friendly mobile interfaces to improve their search rankings.

3. Voice Search Optimization: With the emergence of voice assistants and smart speakers, voice search has become a significant aspect in SEO 3. Websites must optimize their content for voice search queries by using conversational language and providing concise and direct answers to users’ questions.

4. Content Structuring and Organization: In SEO 3, search engines value well-structured and organized content. Websites should adopt a clear hierarchical structure, use appropriate headings, and implement schema markup to help search engines understand the context and structure of the content.

5. User Experience: SEO 3 emphasizes the provision of an enhanced user experience. Search engines consider factors such as website speed, user engagement, and ease of navigation when ranking websites. Websites that offer a positive user experience are more likely to achieve higher rankings.

It is vital for businesses and website owners to adapt to these changes in SEO 3 in order to enhance their search rankings and attract more organic traffic to their websites. By staying up-to-date with the latest SEO practices and implementing these changes, businesses can increase their online visibility and reach a broader audience.

How is SEO 3 Different from SEO 2?

Algorithm changes: SEO 3 differs from SEO 2 by incorporating the latest algorithm changes implemented by search engines like Google, aiming to enhance search rankings. The updated algorithm takes into consideration various factors, including user experience, site speed, and mobile optimization.
User intent: Unlike SEO 2, which primarily focused on keyword matching, SEO 3 places greater emphasis on understanding and meeting user intent. By doing so, it strives to offer search results that align with what users are genuinely seeking, rather than solely relying on exact keyword matches.
Structured data: SEO 3 recognizes the significance of structured data markup in aiding search engines to comprehend the content on webpages. This enables search engines to display more informative search results, such as rich snippets or knowledge panels.
Voice search optimization: With the rise in popularity of voice assistants like Alexa and Siri, SEO 3 prioritizes voice search optimization. This involves optimizing content to match conversational search queries, incorporating long-tail keywords, and providing concise and informative answers.
Content depth and relevance: SEO 3 highlights the creation of high-quality, comprehensive, and relevant content. It focuses on delivering comprehensive and valuable information to users, rather than resorting to keyword stuffing or producing thin content.
User experience: SEO 3 acknowledges the significance of user experience in improving search rankings. It emphasizes factors such as site speed, mobile-friendliness, easy navigation, and engaging multimedia content to enhance the overall user experience.
Natural link building: SEO 3 encourages the adoption of natural link building strategies, such as creating valuable content that attracts authoritative backlinks. It discourages spammy link-building practices that are designed to manipulate search rankings.
Integration with other marketing strategies: In contrast to SEO 2, which often operated in isolation, SEO 3 integrates with other marketing strategies, including social media, content marketing, and influencer marketing. It recognizes the importance of a holistic approach to digital marketing.
Adapting to user behavior: SEO 3 demonstrates greater adaptability to user behavior and emerging trends, such as the increasing use of mobile devices and the growing popularity of voice search. It focuses on keeping up with evolving user preferences and adapting the SEO strategy accordingly.

Benefits of SEO 3

Looking to boost your online presence? Get ready to discover the incredible benefits of SEO 3! From improved search rankings to enhanced user experience and increased website traffic, this section will unveil all the secrets you need to know. Get ready to skyrocket your online visibility and watch your business thrive in the digital landscape. So buckle up, as we dive into the powerful advantages that SEO 3 brings to the table.

1. Improved Search Rankings

Improved search rankings are essential for the success of any website or online business. Here are some key strategies to help improve your search rankings:

Optimize your website: Ensure that your website is technically healthy and follows SEO best practices. This includes optimizing your website’s structure, using relevant keywords in your content, and optimizing meta tags and descriptions.
Create high-quality content: Content is king when it comes to SEO. Produce informative, engaging, and relevant content that provides value to your audience. This will not only attract more visitors but also increase the likelihood of natural links from other websites.
Build natural links: In addition to creating great content, focus on building natural links to your website. This can be done through guest blogging, influencer marketing, or by creating shareable content that others want to link to.
Optimize for mobile: With the increasing use of mobile devices for internet browsing, it is crucial to optimize your website for mobile. Ensure that your website is mobile-friendly, loads quickly, and provides a seamless user experience on all devices.
Utilize voice search optimization: Voice search is becoming increasingly popular, and optimizing your website for voice search can give you a competitive edge. Focus on long-tail keywords, conversational language, and providing direct answers to users’ questions.
Monitor and analyze: Regularly monitor your website’s performance using analytics tools. This will help you track your search rankings, identify areas for improvement, and make data-driven decisions to enhance your SEO strategy.

By implementing these strategies, you can improve your search rankings, drive more organic traffic to your website, and ultimately increase your online visibility and success.

In a similar vein, throughout history, businesses have recognized the importance of visibility and reaching their target audience. In the digital age, search engine optimization (SEO) has become a crucial tool for achieving this. As algorithms and user behavior continue to evolve, SEO practices have also evolved over time. Today, the focus is on creating high-quality content, optimizing for mobile and voice search, and building natural links. By adapting to these changes and implementing effective SEO strategies, businesses can achieve improved search rankings, enhance the user experience, and drive increased website traffic. As the internet landscape continues to evolve, staying up-to-date with the latest SEO trends and best practices is crucial for businesses looking to succeed in the online world.

2. Enhanced User Experience

Enhanced user experience is a crucial aspect of SEO 3. By focusing on providing a seamless and enjoyable website experience, businesses can increase user engagement and satisfaction. Here are some key elements to consider when aiming to enhance user experience:

Faster loading times: Optimizing website speed is essential as users tend to abandon websites that take too long to load. Aim for a loading time of under 3 seconds to retain users and reduce bounce rates.
Mobile responsiveness: With mobile usage on the rise, it is essential to ensure that your website is fully responsive and provides a seamless experience across all devices. This means optimizing the layout, images, and content to fit different screen sizes.
Intuitive navigation: Make sure your website is easy to navigate and has clear and organized menus. Users should be able to find the information they are looking for without any confusion or frustration.
Engaging content: Provide relevant and valuable content that is easy to read and understand. Utilize headings, bullet points, and visuals to break up text and make it more digestible.
Clear call-to-action: Enable users to take the desired actions on your website by providing clear and prominent call-to-action buttons or links. These should guide users towards conversions or further engagement.
Personalization: Tailor the user experience based on individual preferences and behavior. This can be achieved by offering personalized recommendations, suggested content, or targeted promotions.
Accessibility: Ensure that your website is accessible to all users, including those with disabilities. This includes using alt tags for images, providing closed captions for videos, and optimizing for screen readers.

By implementing these strategies, businesses can create a user-friendly website that keeps visitors engaged, encourages them to explore further, and ultimately drives conversions.

3. Increased Website Traffic

Increasing website traffic is a crucial goal for any website owner or digital marketer. Here are some effective strategies to drive more traffic to your website:

Create high-quality and engaging content: Producing valuable and relevant content is key to attracting more visitors to your website. Focus on providing informative articles, blog posts, videos, or guides that address the needs and interests of your target audience.
Optimize your website for search engines: Implementing on-page SEO techniques such as optimizing meta tags, using relevant keywords in your content, and ensuring your website has a clear site structure can significantly improve your website’s visibility in search engine results pages, leading to increased website traffic.
Utilize social media: Leverage popular social media platforms to promote your website and its content. Share your articles, videos, or other valuable resources on platforms like Facebook, Twitter, and LinkedIn to reach a wider audience and drive more traffic back to your website.
Collaborate with influencers: Partnering with influencers in your industry who have a large following can help increase your website’s visibility and attract more visitors. Influencers can share your content or recommend your website to their followers, resulting in a boost in website traffic.
Guest blogging: Writing informative articles as a guest contributor on reputable websites or blogs in your niche can expose your website to a new audience and drive traffic back to your site through the inclusion of links in your author bio or within the content itself.
Paid advertising: Investing in online advertising campaigns, such as pay-per-click (PPC) ads or social media ads, can give your website an immediate boost in traffic. These ads can be targeted to specific demographics or keywords to reach the right audience.
Monitor and analyze your website traffic: Use tools like Google Analytics to track the sources of your website traffic and understand which strategies are most effective. Adjust your marketing efforts based on the data to optimize your website traffic generation.

Remember, increasing website traffic is an ongoing process that requires consistent effort and optimization. By implementing these strategies, you can attract more visitors and potentially convert them into loyal customers or clients.

Implementing SEO 3 Strategies

When it comes to implementing SEO 3 strategies, there are key areas to focus on. Dive into the world of mobile optimization, where websites are tailored to deliver seamless experiences on smartphones and tablets. Explore the rising trend of voice search optimization, designed to cater to users’ voice commands and queries. Learn about the importance of content structuring and organization, ensuring your website’s information is easily accessible and understandable. Get ready to take your SEO efforts to the next level with these powerful strategies.

1. Mobile Optimization

Mobile optimization is an essential aspect of SEO that focuses on improving the performance and user experience of websites on mobile devices. Here are some key considerations for effective mobile optimization:

Mobile Optimization: Ensure your website is designed responsively to adapt to different screen sizes and resolutions. This allows for easy and efficient navigation on mobile devices.
Mobile Optimization: Mobile users expect fast-loading pages. Optimize your website by minimizing file sizes, leveraging browser caching, and using efficient coding practices to reduce loading times.
Mobile Optimization: Mobile users have different browsing behaviors compared to desktop users. Prioritize simplicity, readability, and easy navigation when designing the mobile interface of your website.
Mobile Optimization: Create content that is optimized for mobile consumption. Keep paragraphs concise, use bullet points or subheadings, and ensure images are appropriately sized for mobile devices.
Mobile Optimization: Mobile users often search for local businesses or services. Ensure your website is optimized for local SEO by including relevant location-based keywords and accurate contact information.

By implementing these mobile optimization strategies, you can ensure your website is accessible, user-friendly, and performs well on mobile devices. This will help enhance your website’s visibility, user experience, and ultimately contribute to better search engine rankings and increased mobile traffic.

2. Voice Search Optimization

Optimizing for voice search has become an important aspect of modern SEO strategies. To optimize your website for voice search, you can follow these steps:
Focus on incorporating long-tail keywords: When optimizing your content for voice search, it’s crucial to use long-tail keywords. These keywords mimic the conversational language used in voice searches and are more specific.
Create featured snippets: It’s beneficial to have your content appear as featured snippets, as they are often read aloud as answers to voice search queries. Structuring your content in a concise question-and-answer format increases the chances of being a featured snippet.
Optimize for local searches: Since many voice searches are location-specific, ensure that your website provides accurate and up-to-date local information such as your address, phone number, and business hours. This helps voice assistants provide precise results to users.
Focus on improving site speed and mobile optimization: Due to voice searches largely being performed on mobile devices, it is critical to have a fast-loading and mobile-friendly website. Optimize your website’s speed and ensure it is fully responsive on all devices.
Offer informative and concise answers: Voice searches often seek quick answers to specific questions. Craft your content to provide clear and to-the-point answers to common questions related to your industry or niche.

Remember that optimizing for voice search is an ongoing process. Stay updated with the latest voice search trends and user behaviors to continuously refine and improve your optimization efforts. By implementing these steps, you can enhance your website’s visibility and attract more organic traffic from voice searches.

3. Content Structuring and Organization

Content structuring and organization are crucial elements of effective SEO strategies. Properly structuring and organizing your website content can improve search engine rankings and enhance the user experience. Here are some key considerations for content structuring and organization:

Use headings and subheadings: Headers and subheadings not only make your content easier to read, but they also provide a clear structure for search engines to understand your content.
Create a logical hierarchy: Arrange your content in a logical order, starting with the most important information at the top. This helps both users and search engines navigate your website.
Optimize meta tags: Ensure that your meta tags, including your title tags and meta descriptions, accurately reflect the content on each page. These tags are essential for search engine optimization.
Use descriptive URLs: Create URLs that are descriptive and include relevant keywords. This helps search engines understand the content of your pages and improves the visibility of your website in search results.
Implement internal linking: Include internal links within your content to connect related pages on your website. This helps users navigate your site and allows search engines to discover and index your pages more easily.

By following these practices, you can optimize your website’s content structure and organization, leading to improved search rankings and a better user experience.

Pro tip: Regularly review and update your content structure and organization to ensure it aligns with the evolving needs of your audience and search engine algorithms.

Frequently Asked Questions

What is off-page SEO?

Off-page SEO refers to actions taken outside of a website to impact search engine results page (SERP) rankings. It includes strategies such as building backlinks, social media marketing, guest blogging, influencer marketing, and brand mentions. These efforts aim to increase the website’s authority and relevance in the eyes of search engines.

How do off-site ranking factors affect SEO?

Off-site ranking factors, such as backlinks and social media presence, play a crucial role in determining the authority and visibility of a website in organic search results. These factors indicate to search engines that the website is trusted and popular among users, resulting in improved SERP rankings.

Link-related SEO involves building backlinks to a website. Backlinks are links from external websites that point to your site. Search engines consider these backlinks as a vote of confidence and use them to determine the quality and relevance of your content. Natural, manually built, and self-created links are three types of backlinks used in link-related SEO.

How can SEO generate revenue?

SEO can generate revenue by increasing a website’s visibility, driving quality traffic, and improving SERP rankings. When a website appears higher in search results, it attracts more organic traffic, which can lead to increased conversions, sales, and revenue generation.

What is the intent of the query in SEO?

The intent of a search query refers to the purpose or goal behind a user’s search. Understanding the intent of the query is essential for delivering relevant and valuable content that satisfies the user’s needs. Experienced SEOs leverage machine learning algorithms and keyword research to align content with the intent of search queries.

What is a holistic SEO program?

A holistic SEO program is a strategic approach that combines multiple aspects of SEO, such as on-page optimization, off-page strategies, and technical SEO. It also considers factors like user experience, authority, relevance, and engagement. By integrating various SEO elements, a holistic approach aims to improve overall visibility, drive quality traffic, and enhance organic search results for a website.