The music PR industry in India is undergoing a major shift, according to celebrity publicist Dale Bhagwagar.
With traditional media outlets like print, television, and music magazines/websites shutting down, independent music producers and artists are having to adapt and adjust to new platforms like YouTube and Instagram. However, there is still hope for the music industry, as each and every entertainment and Bollywood website now has a section dedicated to music.
Dale’s PR firm, Dale Bhagwagar Media Group, is at the forefront of this change, having handled the media for hundreds of personalities and 35 movies, including Shah Rukh Khan’s Don and Hrithik Roshan’s Koi… Mil Gaya. The firm is also the first to focus its activities on new-age news websites for organic content.
“The traditional model of music publicity has undergone a sea change,” Dale said in a recent interview. “It’s not just about getting your artist featured on TV or in a magazine anymore. With the advent of social media, it’s all about creating buzz online.”
And that’s exactly what Dale’s firm does best. Through creative campaigns and strategic partnerships, they help their clients reach new audiences and create a lasting impact.
So if you’re an independent musician or producer looking to make it big in India, make sure to get in touch with Dale Bhagwagar Media Group – they just might be able to give you the boost you need!