Sony and Honda Join Forces for New Electric Car Company

Honda and Sony are joining forces to form a new electric car company based on the Japanese conglomerate’s experience in robotics, artificial intelligence, and other emerging technologies. The project is still in its early stages with plans for 2020 release of their first vehicle but it will be focused on developing driverless cars that can handle both urban environments as well as outdoor driving conditions.

The Honda Electric Vehicle Company, or HED, is a new company that will be created by Sony and Honda. The company will be focused on creating electric cars for the future. Read more in detail here: honda ev car.

Sony-and-Honda-Join-Forces-for-New-Electric-Car-CompanyImage credit: Sony

Sony and Honda, who have chosen to forge a strategic cooperation to develop and sell electric vehicles, might pose a serious threat to Tesla. According to a joint press statement issued today by the two Japanese behemoths, a new firm will be formed this year expressly for that purpose, combining the two companies’ capabilities in areas such as body manufacturing and imaging/sensing technology. The first electric vehicle from Sony and Honda’s joint venture is slated to hit the market in 2025.

“Sony’s Purpose is to ‘fill the world with emotion via the force of creativity and technology,’” stated Kenichiro Yoshida, Chairman, President, and CEO of Sony Group Corporation.

“We intend to build on our vision to’make the mobility space an emotional one,’ and contribute to the evolution of mobility centered on safety, entertainment, and adaptability,’ through this alliance with Honda, which has accumulated extensive global experience and achievements in the automobile industry over many years and continues to make revolutionary advancements in this field.”

“By taking a broad and ambitious approach to creating value that exceeds the expectations and imagination of customers, the New Company will aim to stand at the forefront of innovation, evolution, and expansion of mobility around the world,” said Toshihiro Mibe, Director, President, Representative Executive Officer, and CEO, Honda Motor Co., Ltd.

“We’ll do so by combining our technical assets and using Honda’s cutting-edge technology and know-how in the areas of the environment and safety.” Despite the fact that Sony and Honda have a lot of historical and cultural commonalities, our technology knowledge is very different. As a result, I think that this partnership, which combines the capabilities of our two organizations, provides tremendous potential for the future of mobility.”

Sony and Honda have signed a Memorandum of Understanding for a Mobility Strategic Alliance (Honda)

  • The two firms will continue to negotiate different final binding agreements, such as a joint development agreement and a joint venture agreement, with the objective of forming the New Company by 2022, subject to the completion of the definitive agreements and the necessary regulatory approvals.
  • This partnership aims to combine Honda’s mobility development capabilities, vehicle body manufacturing technology, and after-sales service management expertise, as well as Sony’s expertise in the development and application of imaging, sensing, telecommunication, network, and entertainment technologies, to create a new generation of mobility and services that are closely aligned with users and the environment, and continue to evolve in the future.
  • Because the New Company will plan, design, develop, and market electric vehicles but will not own or manage manufacturing facilities, Honda will be responsible for producing the first EV model at its car manufacturing facility.

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