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In this publish, I’ll walk by way of my full podcast production process for The Aspect Hustle Show.
For those who’re not accustomed to the present, it’s a top-rated and award profitable enterprise podcast with more than eight million lifetime downloads.
I’ve been producing the podcast weekly since 2013, and though I do know this process will continue to evolve, right here’s what it seems to be like as we speak.
Jump To Section
- 1 The Hook
- 2 Guest Selection
- 3 Vetting Visitors
- 4 Creating an Outline
- 5 Scheduling
- 6 Setting Expectations and Getting Good Audio
- 7 Day of Recording
- 8 Transcribing
- 9 Intro / Outro / Ad Scripting and Recording
- 10 Modifying the Episode
- 11 After the Edits
- 12 Remaining Pay attention
- 13 Upload to Libsyn and Schedule for Launch
- 14 Launch Day
- 15 Your Flip
Every episode starts with what I call “the hook.” That is, what’s the angle or story we’re making an attempt to inform?
Why is it fascinating or compelling?
Since podcast progress principally occurs by way of phrase of mouth, the hook is crucial. Why should someone invest their time on this, and once they do, is it ok they will’t help but tell their associates about it?
For me, the best-performing episodes are aspect hustles or advertising techniques which might be:
- Don’t require a huge upfront funding
What are some examples of “hooks” which have accomplished nicely?
These episodes have all out-performed their friends (episodes launched across the similar time). I consider one cause why is I acquired the hook proper. The content was relevant to the viewers and the title was compelling sufficient to obtain.
The hook is the first step. Then I’m going out and attempt to find the most effective individual to inform that story.
The Aspect Hustle Present is primarily interview-based. That takes loads of the strain off me to monologue for half an hour, and as an alternative lets me showcase different certified and insightful entrepreneurs.
I source friends in a number of alternative ways.
Once I first started the present, naturally my first friends got here from my own–small, at the moment–personal community. I spidered out from there by asking, “who else do you think would be a good fit?”
Fascinating individuals tend to know other fascinating individuals. Allow them to fill your visitor pipeline.
Even years into doing the present, this nonetheless works. For instance, Jacques Hopkins pointed me to the superb success story of Nate Dodson, who’s promoting $40okay+ per 30 days of an internet course on growing and selling microgreens.
Group / Referrals
At the moment, lots of my greatest visitors come from inside The Aspect Hustle Nation group. These are individuals responding to my emails, attending meetups, or posting in the Facebook group.
For example, I discovered Jodi Carlson, creator of a $5k a month part-time woman scout blog, when she replied to certainly one of my newsletters. I met Nikko Mendoza, builder of 3D-printed costume armor at a Aspect Hustle Nation meetup.
The ultimate supply of visitors–and perhaps least dependable–is inbound pitches. At this level, I receive a number of pitches every week from people who need to be on the show.
A few of those are nice, like Austin Miller’s empire of free houses. However most are pretty lame. They arrive from PR corporations or podcast reserving businesses and don’t absolutely perceive the character of the show.
I arrange a normal “pitch form” to funnel these via, which has helped.
For those who’re struggling to find high quality friends, you may take a look at a free useful resource like PodcastGuests.com.
Lately, I not often go into an interview utterly cold. Generally, I’ll do a pre-interview name.
Those 15-30 minute calls assist me assess:
- Does this individual converse clearly
- Are they excited concerning the matter
- A basic, subjective really feel in the event that they’re right for the present and audience
These pre-interview calls also assist me clarify my recording course of and objectives for the present.
If for whatever cause we don’t do a pre-interview name, I often pay attention to one or two interviews the visitor has completed on other exhibits.
Creating an Outline
After the pre-interview, I’ll create an overview based mostly on our conversation and the individual’s experience.
This is extra for the sake of my very own group, but I’ve found it helps structure the episodes in a means that helps ship the promised hook.
For example, many Aspect Hustle Show episode outlines comply with this primary construction:
- The place’d you provide you with that concept? (Creation)
- How’d you get your first shoppers / clients / visitors? (Traction)
- What occurred subsequent? (Progress)
- How does the enterprise become profitable? (Monetization)
- What’s working right now when it comes to advertising? (Advertising)
- What’s next for you / what are you working on now? (Future)
- #1 tip for Aspect Hustle Nation.
In the course of the recording, in fact we let the conversation stream, but this basic outline helps me steer the episode where I would like it to go.
I normally schedule the recordings whereas on the pre-interview calls. Otherwise, I exploit the calendar booking device ScheduleOnce.
I attempt to batch all my conferences and recordings on Tuesdays, as a result of that frees up the remainder of the week for different tasks.
We block off an hour to report, but don’t normally use the complete time.
Setting Expectations and Getting Good Audio
In the calendar invite, I send the visitors the proposed define for the episode, together with some notes on what makes an excellent Aspect Hustle Present episode.
Amongst these are the 2 huge objectives of the present:
- Put the audience first. Assist listeners study a brand new business or advertising technique. This is the ONLY cause they tune in.
- Showcase your distinctive expertise and make you sound like a genius.
(I created a TextExpander snippet to shortly sort this info.)
These days, I’ve been offering to send friends my favourite finances exterior mic. This removes the sound high quality variable from the equation so I know they’ll sound nice.
Since it’s a podcast–audio is all we’ve acquired–it’s obtained to sound good. The mic is actually on loan, and I simply ask the guest to cling onto it till I have the subsequent guest lined up, at which point they drop it in the mail and cross it alongside.
Day of Recording
When recording day is here, I hearth up Zencastr and get to work. Zencastr is a freemium browser-based recording device, that gets higher audio than Zoom and theoretically avoids VOIP lags you typically get on Skype.
The draw back is it’s not good; it could possibly still be glitchy, calls can drop, and recordings won’t finalize. (In that case, there’s a method for the individuals to recuperate a backup of their audio–thankfully it’s solely occurred once for me up to now!)
In addition to having Zencastr operating, I take an area backup of my audio monitor instantly into Audacity. I’ll give my editor the selection of tracks to use.
Earlier than we start recording, I spend a few minutes chatting with the visitor. The thought right here is to be certain that we’ve a robust connection, that they sound OK, and to double-check any specific websites or URLs they’ve to plug, along with how to pronounce their identify.
After the recording, a couple things happen immediately.
First, I attempt to fill in any notes I used to be taking through the name, and provide you with 2-Three massive takeaways from the dialog. This helps me when creating the intro/outro later.
The second factor is to generate a tough transcription of the interview. I exploit an AI transcription service referred to as Sonix to get this completed.
(Truly I add the information to a selected folder in Dropbox, which triggers an e-mail to my VA by way of IFTTT, who creates a stereo monitor from the information and uploads it to Sonix.)
Sonix isn’t good, however it doesn’t need to be. For me, it’s principally a device to make modifying the present simpler. I exploit it to:
- work out the place to begin the interview
- spotlight sections of the dialog to trim
I then cross the transcription file alongside to my editor, with my notes and highlights.
You will get 100 minutes of audio transcribed free when be a part of by means of my referral link.
Intro / Outro / Ad Scripting and Recording
My next part in the podcast production course of is to write the intro, outro, and ad scripts for the present. This is usually a little time-consuming, however I consider it’s essential.
Within the intro to my exhibits, I would like to accomplish a couple of issues:
- Explain what’s in it for the listener to stick round, and why the individual presenting is certified to train that.
- Tell the place they will find the show notes or lead magnet for the episode
- Plug my pre-roll sponsors
I attempt to get this executed within the first 2-Three minutes.
After the interview, I:
- Do another advert spot
- Present my prime takeaways from the show
- Supply a name to motion for the show notes or lead magnet again
- Thanks for listening, and tease the subsequent episode (if I know what’s going to be)
There’s a certain consistency to these parts, that I’ve taken cues from traditional radio on. It lets common listeners know what to anticipate if you hold an identical construction and language.
After this is written out, I document my intro and outro in a single monitor.
I create a show construction outline to let the editor know which parts ought to go where.
Modifying the Episode
The subsequent step is to edit the raw audio and piece all the elements of the present together.
For assist with that, I exploit a service referred to as Podcast Quick Monitor. (After years of doing it all myself!)
How this works in follow is I add all of the audio information to Dropbox, along with the Sonix transcription and my show construction notes. Then I just let my editor know the episode is prepared for him to work his magic.
After the Edits
Once the editor is completed, he uploads the completed episode back into a separate Dropbox folder. This triggers an e-mail (IFTTT ftw!) to my author, so he can download the audio and draft the abstract and show notes for the episode.
Remaining Pay attention
I pay attention to the whole episode begin to finish for quality examine. I don’t often have a lot to change in this ultimate examine, however will sometimes trim further sections of audio I don’t assume are crucial.
I’ve thought-about dropping this step, however every couple weeks I catch one thing and I’m glad I listened. (I hear stuff on different exhibits too, that easily would have been caught if the host or someone else on the staff had given a last pay attention.)
I additionally examine the present notes and summary to make certain they’re ready to publish.
Upload to Libsyn and Schedule for Launch
As soon as I’m proud of the final audio, I’ll upload it to my media host, Libsyn, and schedule it for release.
That also means adding the Sensible Podcast Player shortcode to the show notes web page for the episode.
For episodes that have a selected lead magnet, I cross that file alongside to my virtual assistant, who will then set up it by way of LeadPages to the location.
Each Thursday is podcast day! It’s probably the most thrilling day of the week as a result of I do know all this work is about to pay off and hundreds of individuals are going to hear the newest episode.
I don’t request or anticipate my guest to share their interview, however I do allow them to know their episode is stay and thank them for joining me.
And most Thursdays, I’ll ship a broadcast publication e mail to my listing to promote the newest episode and any weblog content material for that week.
I do that as a result of I’ve seen it work on me; there are a handful of podcasts I pay attention to however am not subscribed to. If I get an e mail from the host selling me on their newest episode, I’m much more possible to download it and pay attention, turning into a much bigger fan of theirs within the course of.
What do you think of this podcast manufacturing course of? Something you’d change or do in another way?
What have you ever discovered handiest in streamlining the production of your personal show?
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Inventory photograph By Branislav Nenin by way of Shutterstock