In the fourth quarter of 2019, Apple had its best quarter ever, with revenues of $92 billion. This colossal figure can be explained in particular by a plethora of convincing products, but also by the emergence of services within the firm.
2019 was a big year for Apple, with the release of many major products. From entry-level iPads to the new iPhone 11 and 11 Pro, not to mention the Apple Watch Series 5, the 16-inch MacBook Pro, the new Mac Pro, and the AirPods Pro. In addition to this, there are the flagship products of recent years, such as the MacBook Air, the iPad Pro and the AirPods. That’s not all, because Apple has taken advantage of the year 2019 to venture more openly into the services sector, with, in particular, the launch of Apple TV+, its competitor to Netflix, but also Apple Arcade, its subscription video game service. With varying degrees of success in each category, it would appear that the firm has managed to convince, since it has just signed, during its fourth quarter 2019, the best quarter in its history.
In announcing Apple’s results for Q4 2019, Tim Cook hailed the company’s “historic record”. The firm thus garnered no less than $92 billion in sales, a 9% increase over Q4 of the previous year, when Apple amassed $84 billion in sales. With all due respect to those who don’t like it, Apple certainly seems to be in great shape, but the question arises… what product has convinced consumers so much?
Let’s not beat about the bush. Apple’s flagship product is still the iPhone, which alone accounts for more than half of the company’s turnover. This year’s iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max, and last year’s iPhone XR clearly convinced users, so much so that they helped the firm earn no less than $56 billion in sales. The iPhone 11 in particular is a must, according to the firm. However, this is not the best quarter in history for the iPhone, as it remains below the 61.6 billion generated in the fourth quarter of 2017, when the iPhone X was released.
If Apple succeeds in transforming the test, it is also by the explosion of the Wearables category, in which we find both the Apple Watch and the AirPods. This category alone accounted for $10 billion in sales in the fourth quarter of 2019, surpassing for the first time Mac sales of $7.2 billion. iPads are also in good shape with $6 billion in revenues. Finally, it’s with its secret boot that Apple makes the difference: services. With Apple Music, Apple TV+, Apple News+, Apple Arcade and iCloud, the Cupertino-based firm managed to generate no less than $13 billion in revenues, a 17% increase over the previous year.
Apple is in great shape, continuing to keep its iPhone sales at the top while exploding sales of its wearables – notably the highly acclaimed AirPods – and services. It remains to be seen whether the firm will be able to maintain the craze for its flagship smartphone long enough for other categories to gradually replace it. The smartphone market has indeed been slowing down for several years, as the market has become saturated. The firm in La Pomme has already indicated on several occasions that it wants to rely more extensively on its services to ensure its future growth.
Apple AirPods with a case for the…
- Automatic activation and connection
- Easy setup for all your Apple devices
- Quick access to Siri by saying “Say Siri.”
- Start playback or skip to the next track by double touch