The traditional ways of marketing have long gone. From door-to-door marketing and spam advertisement emails to Social Media Marketing and Search Engine Optimization (Organic Search), the marketing ways have become subtler and more effective. In today’s digital marketing world, businesses are more focussed on inbound and outbound marketing strategies. Inbound marketing is the preferred way of marketing because of the cold shoulder of buyers on outbound marketing ways – email spams, cold calling, etc. If not done the right way, outbound marketing can affect a business’ reputation.
Inbound Marketing focuses on gathering the attention of your targeted audience with the use of organic search marketing, social media marketing, content marketing, and such others. The basic idea is to build a loyal audience base, build a brand, and pitch your product or service to where your consumers are looking for them. Social Media Marketing is considered one of the most effective ways of building an audience and branding of your business.
Currently, there are more than 3 billions of active social media users and this number itself represents the potential of successful business branding on social media platforms. The competition has evolved so much that just existing on various social media platforms such as Facebook, Instagram, Twitter, Google+, etc. Due to billions of active users on Facebook and other social media platforms, your posts have maximum visibility for the first few hours and are eventually covered by a pile of new content on these platforms. As such, it becomes very important to maintain a proactive business presence with highly engaging content – both visual and non-visual.
There are many reputed inbound marketing agencies that specialize in offering services such as Social Media Marketing, SEO, etc. With a campaign strategy targeting a filtered and refined user base, it becomes much easier to track visible records and make any changes to fit an ongoing street. Here are a few ways how Social Media Marketing can help your business grow.
- Increased Brand Awareness
With more than 42% penetration of the world’s population, Social Media is the perfect place for the branding of your business. We have many SMO tools like Hootsuite at our disposal that can help us to not only track the traffic on your posts but use current trends to gather the attention of targeted audience to your company.
- Compliments SEO
Social Media sites can be a rich source for backlinks to your business’ website. If hired the right inbound marketing agency for Social Media Marketing of your business, the traffic on your website records relevant boost. Besides, search engines consider signals from the social media handles of business while ranking websites in the SERPs.
- User Interaction
Social Media platforms are a great place for “humanization” of your business. Interacting with your consumers through engaging social media posts puts your business in an authoritative position in your industry. Replying to feedbacks and addressing the troubles of your users helps you to keep an idea about the end user experience of your clients/consumers.
There are many such ways in which social media marketing can help your business. Benefit your business from the wide array of benefits of social media marketing.