HyperX, a premier gaming peripheral manufacturer and Meta Entertainment’s eSports team, have renewed their partnership. The two organizations are committed to building the best competitive experience for both players and fans by creating innovative content that inspires gamers around the world.
New Meta Entertainment’s sponsorship and connection with HyperX has been extended, and the company will continue to provide them with official peripherals. New Meta Entertainment is a gaming and entertainment company that includes eSports vertical Dignitas and new women in gaming media platform Raidiant. HyperX is HP Inc’s gaming division, and New Meta Entertainment is a gaming and entertainment company that includes eSports vertical Dignitas and new women in gaming media platform Raidiant.
Both firms have been working together since 2013, and as part of the new partnership agreement, they will continue to work together for the next nine years. HyperX is now Raidiant’s official peripherals partner, with a particular emphasis on desktop microphones to enable Raidiant’s content creator activations, as part of the new collaboration. The firm also revealed that Dignitas pro player Emmalee Garrido, popularly known as ‘EMUHLEET,’ has been signed as the next HyperX hero.
EMUHLEET joins a long list of HyperX global sports ambassadors and eSports influencers, which includes Social Media star Bella Poarch footballer JuJu Smith-Schuster, basketball players Gordon Hayward and Ariel Powers, tennis player Daniil Medvedev, international soccer player Dele Alli, professional race car driver Sage Karam, skateboarder Minna Stess, and others. Emmalee “EMUHLEET” Garrido had this to say:
It’s an honor to be recognized a HyperX Hero among some of gaming’s most inspiring and talented figures. As a nurse turned World Champion player, I’m really excited about the prospect of merging my passion for gaming with my life’s calling of helping others. I’m hoping to utilize the HyperX Heroes initiative to motivate other gamers who want to compete and develop the confidence to realize that they belong in this profession.
In addition to getting the HyperX Heroes therapy, she will join the HyperX Heroes community and engage in other marketing campaigns and events. She will also work with Raidiant to inspire, educate, and showcase women gamers in order to support stronger female-oriented women gamers as a part of the Raidiant community. Raidiant was established as NME’s women in gaming and eSports portal in late 2021.
It will partner on a Skateboarding Crossover Event with HyperX and Dignitas, including all three brands during an on-site activation. The activity includes a women’s’skate round,’ a ‘play around,’ as well as numerous competitions, Instagram moments, and meet-and-greets to bring together the Los Angeles area’s big women’s skate community and gaming community. HyperX’s Head of Global Gaming Partnerships, Jessany Van’t Hoff, said:
HyperX is delighted to continue our partnership with Dignitas and welcome EMUHLEET to the HyperX family, as well as work closely with Raidiant to help raise women’s voices and actions in the gaming community. HyperX continues to provide excellent goods to the gaming community and is dedicated to fostering a positive, healthy gaming experience for everybody.
New Meta Entertainment’s Senior Vice President of Partnerships, John Spiher, added:
Through their products, HyperX has helped us set the bar for high-end performance for years. HyperX has matured along with us as a company in terms of pushing ahead with innovation. We are thrilled and honored to continue working with such a reputable company, and we look forward to expanding these opportunities and services to the many women who use the Raidiant platform. We’ll keep working together to make esports a better place to be in the future.
Check out Dignitas’ YouTube account for more information, or go to Raidiant’s official website for more information.