The old adage “a picture is worth a thousand words” had no idea just how relevant it would become today. We are now living in an age when consumers don’t have the time nor the inclination to read something with more than 140 characters. But the onus isn’t all on the consumer. We frequent social media sites where a never-ending stream of content makes it next to impossible to stop and read a post without actually making the effort.

And that’s why imagery and video have become staples within the realm of promotional material for businesses. You want to instantly capture the attention of the consumer. And once you’ve caught it, you want to hold it. So your multimedia posts need to be professionally done with solid enough content.

But there’s another issue at hand.

Sound.

When users are scrolling through social network feeds or visiting your website, they may be doing so at a time when they can’t have their sound on. They could be in a doctor’s office, or a meeting, or in a situation where they simply can’t hear the audio. Some members of your audience could be hearing impaired. What do you do then?

If you’re a Google Drive power user, you can always add a caption track to those videos. And, believe it or not, the process isn’t at all difficult. So whether you work for one of many software development companies or have your own business and no IT staff, you can do this.

What You’ll Need

You’ll only need 3 things to make this work:

  • A Google account.
  • A video uploaded to Google Drive.
  • A caption track script.

Let’s first take a look at the caption script, probably the trickiest of the 3.

Caption Script

This is the only portion of the project that might give you trouble. The script must be in either the SubRip (.SRT) or SubViewer (.SUB) format. There are sites that will convert a standard script, but they are less than reliable. Because of this, I will walk you through the process of writing your own caption script.

We’ll create a SubRip file.

What you need to understand about these types of files is that you create a single file that contains individual sections of a caption. For this to work properly, you have to know the time each line of text is spoken in the video.

Say the first line of a video is spoken between the 31 second and 43 second mark. The text spoken between those two points is:

Hello, everyone. My name is Vega, and I am here to demonstrate to you how to create a caption track.

This first caption is labeled 0 and the entry looks like this:

0

00:00:31,000 –> 00:00:43,000

Hello, everyone. My name is Vega, and I am here to demonstrate to you how to create a caption track.

Now, let’s say the next caption is between the 44 and 50 second marks, and the text is:

This is much easier than you might think.

This new entry looks like:

1

00:00:44,000 –> 00:00:55,000

This is much easier than you might think.

The next entry might look like:

2

00:00:56,000 —> 00:01:20,000

You’ll only need three things to make this work: A Google account, a video uploaded to Google Drive, and a caption track script.

At this point, your entire script looks like:

0

00:00:31,000 –> 00:00:43,000

Hello, everyone. My name is Vega, and I am here to demonstrate to you how to create a caption track.

1

00:00:44,000 –> 00:00:55,000

This is much easier than you might think.

2

00:00:56,000 —> 00:01:20,000

You’ll only need three things to make this work: A Google account, a video uploaded to Google Drive, and a caption track script.

Continue crafting this script until you have the entire caption track written. It is important that you have a space between the end of the previous track and the number of the next track (as you see above). Once you’ve finished writing the script, save it with the file name captions.srt.

Uploading The Caption File

The video you will be captioning must already be in Google Drive. Open Google Drive and navigate to the folder containing the video in question. Right-click the video and, from the resulting menu (Figure 1), click Manage caption tracks.

Figure 1

How to add a caption track to a video in Google Drive

The right-click context menu for videos on Google Drive.

In the resulting window, click ADD NEW CAPTION TRACKS (Figure 2).

Figure 2

How to add a caption track to a video in Google Drive

Adding a new caption track.

A new popup will appear (Figure 3). In this window, click on the Upload tab and then click Select a file from your device.

Figure 3

How to add a caption track to a video in Google Drive

Uploading your caption track.

Navigate to where you’ve saved your captions.srt file and select it for uploading. You will be returned to the original window, where you then click UPLOAD (Figure 4).

Figure 4

How to add a caption track to a video in Google Drive

The final upload stage.

When Google Drive completes the processing of the caption track, you can then click play to view the results. You should see your captions appear exactly as you’ve outlined in the captions.srt file (Figure 5).

Figure 5

How to add a caption track to a video in Google Drive

Our first caption entry on display.

Conclusion

And that’s all there is to creating a caption track for videos you have housed in Google Drive. This is a great way to add viewability to your promotional and educational videos. And because it’s so easy, anyone can take advantage of this feature, whether you’re a consumer or if you work for software development outsourcing.

 

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