Maj. November 12, 2019 at 10 h 32 min.
Carrefour has received a firm offer from Shopinvest (owner of the 3 Suisses) to buy back 100% of Rue du Commerce The giant retailer has only owned Rue du Commerce since 2016. Carrefour would not have been able to achieve its objectives in terms of online sales of non-food products, against a backdrop of increasingly intense competition from brands such as Amazon.
Rue du Commerce could soon leave the Carrefour group: the food giant explains in a Press Release that it has received a “firm offer” from Shopinvest – the holding company that owns the 3 Suisses and many French eCommerce sites – to buy back 100% of the site. Founded in 1999, Rue Du Commerce was acquired by Carrefour in 2016. At the time, the group was looking to develop its non-food online sales activities against competitors such as Cdiscount (Casino group). But his ambitions seem to have been thwarted by the rapid development of Amazon in France.
Rue Du Commerce is struggling to find its place in Carrefour’s strategy
Since Rue du Commerce seems to have difficulty finding meaning in the strategy of the Carrefour group, which is now focusing on food. According to Capital, online sales of food products have increased by 30%. Shopinvest is also known to have bought the group Les 3 Suisses in 2011, which was in great difficulty. The firm has 11 thematic sales sites such as DeclickDeco and LemonCurve. The addition of an online sales site like Rue du Commerce would be a nice touch: the site claims nearly 2 million orders per year with more than 7 million references and a galaxy of 1500 merchant sites.
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Carrefour is officially communicating about this buyback offer, however the most important details such as the amount Shopinvest would be willing to pay are not yet known. The transfer of the online sales site must also be submitted to the “staff representative bodies of Rue du Commerce and to the other usual conditions of implementation” as the firm reminds us in a press release.
Source : Capital