Every year, Black Friday is an opportunity to take advantage of significant discounts and promotions on many products. Beware, this is not the only must-see event on the calendar for shopping lovers. We review together the different days of good plans not to be missed. Follow the guide.
Black Friday is fast approaching! On Friday, November 29, 2019, you will be able to take advantage of significant discounts at French and foreign retailers (online or in-store). If your finances don’t allow you to indulge yourself with Black Friday, there are other events that take place throughout the year.
Since 2018, a handful of French retailers have decided to introduce the French-style Black Friday, known as French Days. For a period of 5 days, brands such as Boulanger, la Fnac, Darty, Rue du Commerce, La Redoute or Showroomprivé offer interesting promotions on high-tech (smartphones, voice assistants and televisions). The French Days take place twice a year: in the spring and just after school starts.
After the French Days comes Singles’ Day. On November 11th, all the Chinese brands (Gearbest, Alibaba or Aliexpress…) offer a big day of promotions. In recent years, the French e-commerce giants have also followed the trend by offering Chinese style Black Friday offers. Launched in 2009 by Alibaba (the Chinese Amazon), this event generates significant sales every year. This year, the e-commerce giant generated a turnover of 34.74 billion euros in 24 hours.
Then there is Cyber Monday, which takes place on the Monday following Black Friday. This year’s event takes place on Monday, December 2, 2019. As the name implies, this is a Monday where you can enjoy promotions only online. Launched in 2005 by American cyber merchants, the event has been a huge success in France for several years. Among the participating stores are of course Amazon, Boulanger, Cdiscount, Darty, Fnac or Rue du Commerce.
One day after Christmas, you can enjoy Boxing Day (on Boxing Day) on the opening day of the UK and Australian sales. In major British cities, such as London, the event is particularly eagerly awaited: most bargains fly out in the early hours. For merchants, it is an opportunity to sell off unsold stock for Christmas. Among the participants are again Amazon (to take advantage of the best deals, order from the English store), Dell, Asos, Vans or Microsoft.
To conclude the year, the Japanese launched the Fukubukuro (happiness bag in the Japanese language), which takes place on December 31. This is a rather special event, which is very different from the others: instead of traditional promotions, you will receive a surprise package sold at a fixed price. This pouch can hold anything and everything. You may very well come across a €1000 smartphone or a packet of sweets. What do you think of these few shopping events? Which one tempts you the most?