[BLACK FRIDAY] Black Friday 2019 is over. Well, not quite. On this Cyber Monday, Amazon, Cdiscount, Fnac and others continue to offer promotions that sometimes go up to more than 80%. Here are the offers we have selected for you.
Of course, Black Friday 2019 is officially over as of this Saturday, November 30, 00:00 am. But discounts continued to flow to merchants and e-merchants. The latter continued their promotional offers on products and brands popular with consumers (iPhone, speaker connected with Alexa, PS4 …) throughout the Cyber Week-End, which took place on Saturday, November 30 and Sunday, December 1, the eve of Cyber Monday. Used for the first time in 2005, this term refers to the Monday following Black Friday, another major commercial operation, originally organized solely by e-merchants. This year, Monday, December 2. Discover our selection of high-tech bargains found at Amazon and Cdiscount of course but also La Fnac, Darty, Boulanger, etc…
- Bose QuietComfort 35 II noise cancelling wireless headphones (-33% on Amazon)
- Arlo’s 4 Camera Surveillance Package (-51% on Amazon)
- The iPhone 11 (-15% on Rakuten)
- The iRobot Roomba 960 robot vacuum cleaner (-38% on Amazon)
- The PS4 Slim 500 GB (-37% on Cdiscount)
- The iPad Air 256 GB (-11% on Amazon)
- La Surface Pro 7 (-25% on Amazon)
- Wireless AirPods 2 earphones (-21% on Rakuten)
- The Netatmo connected thermostat (-34% on Amazon)
- The iPhone Xr 64 GB (-30% on Cdiscount)
Black Friday, or Black Friday, the colour of the banners deployed by merchants for the occasion, is a large-scale commercial operation, during which numerous discounts and promotions, up to more than 80%, are offered to consumers. It takes place at the end of November, on a Friday, as the name suggests. Unlike Amazon’s Prime Days, this commercial operation is not confined to a single merchant. 95% of French people know what this day is, according to a study published in November 2019 by OpinionWay for iloveretail.fr. This is 4 points higher than in 2018, which shows the place taken by Black Friday in consumption in a few years.
Black Friday was born across the Atlantic. It takes place the day after Thanksgiving, the feast celebrated on the last Thursday of November in the United States to commemorate the Native American aid offered to the first European settlers. Explanations differ as to the origins of this trade day. Why did you christen it Black Friday? Several hypotheses exist. The most common practice is that the day after Thanksgiving, merchants wrote in black ink on the notebooks in which they kept their accounts, instead of red ink. In other words, they went from negative to positive, hence the term Black Friday. Another legend has it that Philadelphia police officers adopted the term in the 1960s, referring to the streets black with traffic jams, when households were returning from the Thanksgiving holiday or bridging the weekend. In any case, Black Friday developed fully from the 1970s onwards across the Atlantic. The giants of the web have imported Black Friday to France, notably Amazon. Since 2013-2014, major national brands such as La Redoute, Auchan, Casino, Darty and Fnac have followed suit. Nowadays, most of them do promotions on this occasion: Zara, Boulanger, Nike, Zalando, Sephora, Leclerc, Asos, Mango, Private sale…
The date of Black Friday is set at Friday 29 November 2019. However, each year, promotions begin to roll in on the Monday before the official Black Friday, which marks the beginning of Black Week, and continue to rain until the following Monday, known as Cyber Monday. In total, therefore, the business operation lasts a whole week, with a peak of good deals on Friday. In 2019, the date of Cyber Monday is therefore set for Monday, December 2. Unlike Black Friday, discounts are only available toe-commerce players.
Among French professionals, the stakes have indeed become considerable. Merchants must understand that Black Friday has become a must-attend event. With the end of the year festivities, Black Friday now represents between 20 and 25% of the turnover of small and medium-sized e-merchants on average, says Alexandre Eruimy, Managing Director of Prestashop, a solution that helps merchants to create their online site. On the Internet, the success of Black Friday is colossal. Compared to November 2015, Google searches related to Black Friday in November 2019 were multiplied by 6 in France, according to the digital marketing platform SEMrush.
As usual, the American e-commerce giant Amazon will participate in Black Friday. Black Friday at Amazon will even begin as of Friday, November 22, 2019, with bargains that will culminate on Friday, November 29, 2019, D-Day of Black Friday. To learn more about Amazon’s strategy and official figures for 2018, click here. His Black Friday Week ran from Monday, November 19, 2018 at midnight to Monday, November 26, 2018 inclusive, for a total of 8 days of promotions. More than 70,000 items were available in France, with discounts of up to 60%. Consumers have understood that savings are to be made. In particular on Amazon, thanks to our very broad offering,” commented Frédéric Duval on JDN, CEO of Amazon France. For two thirds of them, Black Friday even marks the start of Christmas shopping.
The Nintendo Switch is the most popular video game system, according to Idealo, a price comparator from the Axel Springer Group, ahead of the PS4 and Xbox One. Of course, the Nintendo Switch is also a highly sought-after product on Black Friday. To make sure you get the best deal and buy the Nintendo Switch on Black Friday at the best price, you can use the simulator available on Service-public.fr to calculate the new price of a product after applying a discount rate.
Like the Nintendo Switch, the Sony PlayStation 4 (PS4) is one of the most popular products in its category – video game consoles. Here again, consumers have a financial incentive to look out for promotional offers issued as part of Black Friday to acquire the PS4.
After ignoring the commercial operation in 2014 and 2015, Apple has been doing its Black Friday for several years. Aficionados of the apple brand should therefore keep a close eye on retailers such as Amazon, Fnac or Cdiscount who offer very interesting discounts on MacBooks, iPhones and other iPads during the Black Friday period.
Some of the links proposed in this article are affiliate links that refer to merchant sites, which allows the Journal du Net to be remunerated in case of purchase. However, our selection of good deals is carried out completely independently. Attention: the prices mentioned in this article are subject to change.