BFMTV has been chosen by Altice to broadcast the 2019 Champions League final in free-to-air on June 1st. The media and telecom group was obliged to arrange for the event to be broadcast on a channel to which access is not governed by a paying subscription.
It’s official, BFMTV will broadcast the 2019 Champions League final scheduled for Saturday, June 1, to be played at the Wanda Metropolitano, Atletico Madrid’s stadium. This is the first time that the streaming news channel will broadcast an entire football match. An unusual choice but one that will allow everyone to enjoy the game.
French law provides that major sporting events, including the Champions League final, may be broadcast free-to-air so that all viewers have the opportunity to watch them without paying a subscription to a third-party service such as a bouquet. It is now RMC Sport, via its parent company Altice, which has the rights to the Champions League until 2021.
As the platform was paying for itself (customers have been struggling to unsubscribe from RMC Sport since the PSG defeat), Altice had to choose how to offer the final in clear text. In recent years, for example, TF1 had paid rights holders to broadcast the final and Canal had opted for C8 for free-to-air broadcasting. Altice therefore pushed back TF1 and M6 to keep the exclusivity of the competition until the end to its group, BFMTV being part of the same media network. The channel should do double duty by getting a good spotlight and achieving a very high audience (record in sight?).
The event will also be simulcast on RMC Sport 1, allowing subscribers to retain their usual commentators, consultants and pre- and post-game broadcasts. But no need to watch the Champions League final in streaming on RMC Sport if you are not an SFR subscriber this time.