Harun Robert on returning to tv with Disney’s ‘Think about That’, and the challenges in preserving at this time’s youngsters entertained and knowledgeable
When Harun Robert aka Rob made his digital transition in 2014 — together with his YouTube channel, Mad Stuff with Rob — he managed to translate the sturdy fanbase he gained from tv into figures, averaging a number of lakh, even million views for every video.
However a query that adopted Rob like a shadow, regardless of the channel’s regular viewership, was when he would return to tv together with his personal present. He listened to their requests, which has now resulted in an artwork present for Disney Channel titled Think about That.
“It’s a totally totally different course of to make content material for digital. It’s a shorter and barely simpler format. However taking pictures for tv is extra elaborate; it’s difficult and rewarding. There’s this rush you get whenever you shoot for TV, which I’ve been lacking,” says Rob, over cellphone from Goa.
The format of Think about That’s easy; it’s a do-it-yourself (DIY) present and a terrain he’s acquainted with and mastered through the years. He’ll interact with youngsters and inspire them to provide you with designs and craft fashions, introduce ideas and #lifelessons in a non-preachy means — a la the extremely profitable M.A.D.
Rob, nevertheless, says that it’s unfair to check the present with M.A.D, which laid the inspiration for his viewers. “This present is exclusive in its personal means and we’ve got created DIY tasks which can be entertaining and fascinating,” he says.
The theme of the present is constructed round upcycling, the place artwork would take its form out of discarded supplies and on a regular basis trash. Rob agrees that it’s a idea that has been done-to-death by none apart from himself. However he counters this by drawing a meals analogy. “For those who combine two substances, you get a brand new flavour. It’s the identical case with artwork as effectively. There’s a lot on the market, even for artwork,” he provides.
The concept is to introduce re-purposing to youngsters, drawing designs and crafts centering round that. “We maintain producing recent trash nowadays. For instance, in my outdated present, I used to make fashions out of floppy disks, which had been changed by CDs. Now, it’s laborious disks,” he says, “As soon as trash adjustments, you provide you with a special thought and work round that.”
The massive image
When Rob was performing his bag of methods in earlier reveals, he was primarily coping with an viewers (learn: youngsters) within the pre-smartphone and Marvel period. Has the demography of the viewers modified, given the scant consideration span amongst at this time’s tech-savy youngsters? “They’re probably the most difficult viewers to please,” says Rob, “Tv nonetheless has the attain as a result of it’s a household affair. I’m not simply catering to youngsters however households as effectively. Even in the course of the lockdown, most households experimented with artwork.”
Their publicity to expertise has solely made the trail simpler to speak with youngsters, says Rob. “We used to like comedian books once we had been youngsters since there was no TV. However at this time’s youngsters are consuming rather a lot on-line. The medium has modified, however the curiosity remains to be there. My position is to faucet into their curiosity.”
Which is why Rob has launched a particular section in Think about That, whereby he would take video requests from youngsters. “They will place a design request, or if they’ve a bunch of supplies and are in search of a solution to create one thing, we are able to additionally work round that.”
Greater than a decade into the enterprise, Rob has interacted and engaged with scores of youngsters, a few of whom take into account him an imaginary pal. He recounts the one time a boy walked as much as him and stated: “Don’t you bear in mind? We had been watching the present collectively…” It took a while for Rob to grasp what the boy meant. “He thought I used to be them by TV and was current with him. That’s the form of relationship I share,” he says.
Think about That can première on September 6 on Disney Channel
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