The equation of promotions and returns is simple and straight. The more traffic you get, the more sales you do, and the more revenue you generate. Clearly, the most crucial part is to draw maximum traffic to maximize sales. This is where Shopify SEO with Impressive Digital helps you optimize your website.
An optimized website ranks higher on the search engine result page which in turn propels more traffic. Here are a few best practices to optimize your Shopify website for SEO and harvest maximum returns and profits.
- Have a proper site hierarchy
Create a well-designed structure for your website. You can think of it as a map that guides the customers to the product they are looking for. It also facilitates the search engines to crawl and determine the most important and relevant pages. Define categories and subcategories that are linked back and forth to provide context to each category.
- Data-driven research for keywords
Accurate keywords attract ready-to-buy shoppers that are most likely to convert. It also tells the search engine about the relevance of your page and website. You can start by listing all keywords about a product you can think of. Append to your list, keywords from the Google result sections like ‘People also search for’ and ‘People also asked’ to it and run it through a research tool to find the best-performing ones.
- Metadata optimization
Once you have your list of keywords ready, start disseminating them strategically across the entire website. Place them thoughtfully on URLs, title tags, and meta descriptions. Such optimized metadata helps search engines to rapidly know what each page is about and link it with relevant searches from the users.
- Blog support to the site
Blogging is generating good quality, valuable, and engaging content regularly. It can be a little intimidating to many people but delivers multi-fold benefits. Many search engines rank you higher if you have more pages with suitable and valuable content.
Blogs are capable to draw traffic that is ready to buy yet. It engages users, keeps them glued to your content, and seamlessly nurtures them to sales. It also allows you to create backlinks which is one of the top criteria of Google to rank pages and websites.
- Incorporate engaging media
The power and impact of visual content are a no-brainer in the present time. You can create Shopify web pages with dynamic content such as 360 photos, videos, and customer reviews. Such multimedia content with relevant and valuable information for users makes users spend longer on your website and elevate the chance of conversions. You can also give it an SEO boost by cross-publishing it on platforms like Youtube and other social media.
- Site speed optimization
Studies have shown that over 45% of shoppers expect a webpage to load in a couple of seconds and over 75% of them do not return to a slow site for buying. These statistics are evidence that speed matters. If your website does not load quickly, you lose your potential customers there. Also, when users do not stick to your site, it tells the search engines such as Google that your site is irrelevant and it will bubble down on the result page.