It is a common thing to use music at a retail store, spa or doctor’s office to make customers comfortable. But the tides are turning with the introduction of olfactory or scent marketing. In this marketing technique, businesses make use of a perfume or scent to entice the customers the moment they walk in and keep them there for long.
It is quite obvious that the longer a person stays in your retail store, the more likely he or she will be to shop, spend money and help your business earn good revenue. This is perhaps the reason why olfactory (scent) marketing is very big in Europe and the United States.
Now, if you are impressed by this unique tactic, then you should consider investing in some online perfumes in Canada and appeal to the sense of smell of your customers. This appeal would hardly be ignored as humans usually react positively to things that appeal to their senses and their choices and behavior change at the subconscious level.
To get started with this new way of enticing customers, just read the following 5 tips for influencing shoppers with fragrance.
- Do the Branding Right
The first thing you need to do is to choose a signature scent for your brand. Pick a scent from many options available online that best represents your company, it’s products or the services and stick to it. You can use the scent not only to attract the customers who visit your property, but you can also add the scent to your marketing handouts like brochures to help new customers connect with your brand. As memory and smell are interconnected, it will help people remember your brand whenever they smell the brochure.
2. Focus on Relaxing
The scent you choose to represent your brand must be relaxing. It should never be too strong or overpowering as it may turn off the mood of the customers. It should be calm and relaxing so that the customers can find some much-needed peace when they visit you. The best bet is to stick to scents that have only one or two basic elements.
3. Remember Your Audience
If you own a business that caters to a specific audience like kids, then you should go for a kid-friendly scent like vanilla or chocolate to lure them into your outlet. Similarly, if you run a bakery, then the scent should be specific to that like the scent of fresh fruits and remind people of delicious food. It will make them stay for long.
4. Know the Effect of a Scent
When picking a scent to lure customers, make sure that you have a clear idea of what a scent does to a human mind and make the most of it. For instance, if you own a dental clinic and you don’t want the patients to be nervous, you can use a scent with peppermint as a base because it will calm the minds of people the moment they smell it. Hence, they will be less likely to be afraid or nervous.
5. No Overdoing
This one is obvious and yet worth mentioning. The amount of scent you use on your property should be minimal. Going for excess will not only lead to disappointment in customers, but it will also increase the cost of running a store. So, keep the scent to a minimal and repeat only when needed. Also, don’t make the mistake of overdoing it during the festive seasons as many people do because it can push people out rather than tempt them to walk in.